How to Get Your First
Copywriting Client

even if you have no experience ...
no samples... and no money for marketing

Follow the steps we show you and
before you know it, you can have
a thriving freelance business!

Dear Reader

If you’re ready to make the leap into copywriting full-time, I’ve got some exciting news for you.

We’re about to make it incredibly easy for you to get new clients.

And we’re going to show you every trick in the book that successful copywriters use to approach new prospects and get assignments.

I don’t care what experience you have. If you know how to write good copy, there are people who desperately need your services. In fact ...

Copywriting prospects are everywhere!

Once you know how to find them, you’ll see that potential clients are all around you — and many of them are willing to hire you even if you’re just starting out.

In the next few minutes, I’m going to show you how to find them, how to reach them, and how to land your first assignment with them.

Just How Fast Do You Want
Your Copywriting Business to Grow?

My name is Denise Ford. I’m the Program Director of Accelerated Training Services (ATS) — the only company with Targeted Learning Programs specially created for serious copywriters like you who want to quickly build their business.

I know you’re eager to make the change from working a day job to living the life of a freelance copywriter — able to set your own hours and make much better money than you can working for someone else.

But you may be wondering, “How hard is it to get clients?”

Maybe you haven’t written any “real” copy yet and your only samples are the assignments from a copywriting course you’ve taken.

Or you’re about to leave your full-time job and just have to make this “freelancing thing” work — but you have very little capital for marketing yourself.

Maybe you’re nervous about approaching new clients because you don’t know what to say.

You’re not alone!

Every one of the successful copywriters you’ve heard about — like Paul Hollingshead, Don Mahoney, Monica Day, and others — started out just like you, with no experience and no clients. And every one of them found a way to land that all-important first client that sent them on their way.

If they could do it, so can you!

Over Two Dozen Ways to
Get All the Work You Can Handle

Just a few months from now, you could have a thriving copywriting business, with a steady stream of clients begging you to write for them.

You see, there’s nothing mysterious about getting started in your career. All you have to do is learn the secrets and techniques for attracting clients — and then apply them.

And we’re making this easy for you, because we’ve put all these secrets together into a specially designed course called Getting & Keeping Clients.

Here’s how it works ...

Getting & Keeping Clients is one of our Targeted Learning Programs, which offer the benefit of “live” sessions with an instructor combined with the flexibility of learning at your own pace.

The course is delivered online, right to your computer screen. And over the span of 8 weeks, you get a total of 16 one-hour live classes, along with about 8 hours of written assignments to help you master the art of finding and keeping clients.

Plus, you’ll have 16 hours of guided Internet instruction in our “Rapid E-Learning Lab,” where you can go online to our website, submit your assignments, and interact with other students.

Within a Few Short Weeks, You’ll Be
on Your Way to Becoming a Client Magnet

The faster you start getting clients and collecting checks for real assignments, the faster you can make the leap to writing full-time at home ...

... with no more aggravating commutes, no more boss looking over your shoulder, and no more working on someone else’s schedule!

Now, you’ve probably read some information on getting clients, or listened to a teleconference or two. But you’ve never seen anything this in-depth and this detailed.

We cover everything you need to know to reach more prospects with less effort and be more successful every time you approach a new client.

In Getting and Keeping Clients, you’ll learn how to make contacts in the industry and develop your portfolio ... how to master the most powerful tool for landing a new client ... and how to get your foot in the door with big players.

We break down the system for you step by step so you know exactly what to do and what to say, no matter what types of clients you’re going after.

You’ll also learn how to build long-term relationships, so you keep getting assignments again and again.

All in all, we give you more than two dozen ways to land clients. You can pick the ones you feel most comfortable with. No matter what your level of experience is, you’ll find a surefire way to attract clients that are a perfect fit for you.

For example, if approaching a new prospect makes you a bit nervous, have no fear! We’ll show you how to start in your “comfort zone” with ...

An Easy, Cost-Free Way to Find Clients

Are you aware that right now you’re absolutely surrounded by opportunities? In the circle of people you already know is someone who needs a copywriter ... or who knows someone else who needs one.

You just have to recognize these networking opportunities and approach people you know for referrals.

This is the easiest way to start, and it costs you nothing!

Not sure how it’s done? Well, in Session 2 of Getting & Keeping Clients, you’ll learn how nearly any conversation can turn into an opportunity to find a client.

Then, in Sessions 3 & 4, we’ll cover simple networking strategies and how to be a great networker, including ...

Once you learn the secrets of effective networking and how to ask for referrals, you’ll be eager to get out there and start talking to people about your copywriting business. And it wouldn’t surprise me if you quickly find your first client this way.

In fact, you may even land your first client before you finish the course!

That’s right — these techniques can deliver results that quickly. We’ll even show you ...

How to Land a Client in 3 Days!

You have a feast of prospects delivered right to your door daily — in your local newspaper.

You see, every article about a local company is a potential opportunity for you to land a new client — if you know what to look for.

But it’s all too easy to miss the “code phrases” and situations to look for that tell you a company is a good prospect right now for your services.

In Session 5, we’ll show you how to find opportunities “hidden in plain sight” — what kinds of stories to look for, how to tell if a company needs you, and how to approach these prospects.

Copywriting student Heather R. used this newspaper-prospecting method and found a story about a local software company. Immediately, she recognized the opportunity and dashed off a letter to the marketing director.

Just three days later, she got a call inviting her to a meeting, which landed her $2,500 in projects! Not bad for a few minutes’ work — and knowing what to look for.

While other copywriters are busy scanning the classifieds — and completely missing the real opportunities in the rest of the paper — you’ll have a solid prospecting technique you can put to use every day, as soon as the newspaper lands on your doorstep.

We’ll also show you how to ...

Tap Into the Mailbox Goldmine

Ever get a piece of direct mail and think, “I could do better than this”? Well ... you’re probably right! You know tons of copywriting secrets and techniques even many “professional” writers don’t know — which presents a great opportunity for you.

Trouble is, you may not know how to approach a company about improving their direct-mail piece.

We’re about to fix that.

Getting & Keeping Clients reveals, step by step, how to go from receiving a poorly-written package in the mail to landing an assignment with the company that sent it. You’ll learn the best way to contact the company, what to say to the marketing manager, and how to follow up.

For example ...

Copywriting student Elizabeth N. received a fundraising letter in the mail, took one look at it, and knew she could do better. Using the kinds of techniques we teach you, she contacted the organization and offered to show what she could do for them.

The result — she was given her first assignment! Not only that, she eventually wrote four more pieces for this organization.

Now you’ll see every poorly written promotion as a terrific opportunity to turn “junk mail” into gold!

And after you look through your mail, turn on your computer. Because Getting & Keeping Clients will even show you ...

How to Take Advantage of the Job Opportunities
Pouring Into Your Email Inbox Every Week

You’ve no doubt seen the job postings in newsletters like “The Golden Thread” or “Freelance Job Watch,” where you can find weekly opportunities to get assignments — if you know how to go after them.

Now here’s the secret ...

Many beginning copywriters see the job postings and assume competition for them will be stiff ... or that the advertisers are only looking for writers with lots of experience. Wrong!

For the most part, these advertisers only care about one thing: Can you write copy that gets people to respond? (Your answer: Absolutely!)

And as for all that “competition” ... well, there’s a lot less than you might think. You see, too many copywriters simply don’t know what to do with these job postings, or they fail to follow up.

We’ll show you how to take advantage of these opportunities so you have as good a chance as anyone — and how to improve your chances by properly following up.

Copywriters who know how to use these resources have landed their first clients from these job postings. We’ll show you how they did it and how you can do it too.

Make Prospects Eager to Hire You —
Even If You Have No “Real Life” Samples

If you’re ready to really crank up your marketing machine, we’ll show you the game plan that will take your business to the next level — with a self-promotion package that will knock your prospects’ socks off and have them reaching for the phone to call you.

You see, even if you have no samples, you can write a sales letter about the “product” you know best — you! And an effective promo about yourself may be all the proof your prospect needs that you can write a great sales letter for them.

The good news is, if you’ve taken a copywriting course, you already know how to create a sales letter. We’ll show you how to use that skill to gain new clients.

We spend a full four sessions on how to create your direct-mail campaign, including an in-depth look at one student’s campaign that landed her an assignment with one of the biggest direct mailers in the country.

Imagine being able to sit back in your office, send out some promotions, and have clients calling you offering you all the work you can handle!

And you get to pick and choose which projects you work on and who you work with. That’s what being in business for yourself is all about.

Of course, while mailing a promotion is a great way to get a client interested in your skills, you have a much better chance of getting an assignment when you’re talking to someone over the phone.

That’s why Getting & Keeping Clients shows you how to ...

Perfect the Art of “Dialing for Dollars”

Does the thought of picking up the phone and calling a “stranger” make you nervous? Well, worry no more!

Getting & Keeping Clients spends an entire class on prospecting by phone. You’ll learn what to say, and even get to practice your phone technique until you have it down pat.

Most important, you’ll learn the “Three-Question Method” of prospecting by phone. This simple system will wipe away any fear you feel, because you’ll have a strategy that tells you exactly what to say on the phone.

And by asking these three questions, you quickly find out what it takes to get an assignment from the company.

You’ll also learn ...

By the time you’re done with this session, you’ll overcome your fear of calling a prospect. That puts you in a different league from everybody else who’s still too afraid to talk to someone over the phone.

And with this valuable skill under your belt, you’ll never again have to be concerned about getting enough work to maintain your freelance business.

Now, as you’ve seen, some of the methods for getting new clients cost nothing. Some require a little out-of-pocket expense. So how about ...

A Prospecting Technique That Pays You!

Perhaps the single most convincing proof of your expertise is getting an article you’ve written published in a trade magazine. Having your byline above an article gives you instant credibility with the magazine’s readers.

And you know what? It’s not difficult to establish your reputation with articles. After all, you already know how to write and you have an area of expertise to write about — marketing and copywriting!

Just imagine how impressed your prospect will be when your promotional materials include a published article or two.

In Session 12 of Getting & Keeping Clients, you’ll learn ...

Even having just one article clipping can open doors for you and give you a huge advantage over other copywriters.

And another side benefit — some publications even pay their authors for articles! Not much, admittedly (and you’re not doing it for the money). But it can be a nice little extra.

The Quickest Way to Establish Yourself as
an Expert That Prospects Want to Hire

Okay, maybe I’m going out on a limb here. But I’m willing to bet that if you can write about marketing or copywriting, you can get up and talk about it.

Now, I know nearly everyone dreads “public speaking.” But take a deep breath and listen for a second to what I have to tell you ...

... because it’s not that hard.

And the quickest way to establish yourself as an expert with a group of eager prospects is to get up in front of them and give a presentation on your area of expertise.

But if the thought of talking to a group makes your palms sweat, let me assure you, you can do it. And we’ll show you ways to take the fright out of public speaking — and even make it fun for you!

In Getting & Keeping Clients, you’ll learn where to find speaking opportunities ... how to prepare a presentation ... and how to turn it into paying assignments.

Make a few presentations to the right groups and before you know it, you’ve established yourself as the go-to expert in your area. Clients will be calling you, asking when you can work them into your schedule.

And remember, expert status can mean higher fees — no matter how many or how few promotions you’ve written.

The Secret of Using “Spec Assignments”
to Land Your First Client

If the only obstacle to getting your first client is a lack of sample pieces, we’ll show you how to start filling your portfolio by writing “on spec.”

Plenty of companies are willing to give you a chance to write for them, and will hand you a spec assignment. By showing them what you can do, you’re starting a relationship that can lead to paying assignments.

It’s the ultimate “foot in the door” strategy!

But not all spec opportunities are created equal. To make the most of your time and effort, you need to pick and choose carefully.

Plus, you need to know how to put your best foot forward — and how to use these assignments to build your portfolio, so you’re not just doing work for free.

Getting & Keeping Clients shows you where to find legitimate spec assignments from some of the top direct-response companies. We’ll give you tips on how to approach these projects, how to submit the assignments, and how to follow up once you turn them in.

It’s a great way to work on actual assignments from companies hoping to find the next up-and-coming “star” copywriter — which could be you!

After You Learn All These Techniques for Getting
Clients, There’s Still One Crucial Thing to Know

True freedom in business comes when you have a roster of satisfied clients that keep coming back to you again and again.

When you reach that point, you know you’ll never have to go back to a 9-to-5 job ... never have to work for anyone else ... and never be dependent on an employer for your paycheck.

That’s why it’s crucial for you to know how to keep your clients happy, so they continue to send you work month after month — and wouldn’t think of having anyone else write for them.

Session 14 of Getting & Keeping Clients reveals some incentives you can use to encourage repeat business, including some little-known ways to get clients to remember you so that you’re always “top of mind” when they have another project.

Plus, Session 16 covers one of the biggest sticking points for many beginners — what to charge your clients.

If your fees are too low, your prospects may think you’re not professional. Too high, and they’ll look elsewhere for a writer.

You’ll learn what the going rates are, how to set your rates, and how to justify your fees to your prospects. And you’ll know how to look at the big picture so your rates will help you reach your business and income goals — without driving clients away.

We’ve Made This Incredibly Easy for You

Our Targeted Learning Programs have been designed to offer the most effective training possible. And by delivering the classes online, we provide you with a learning experience you can’t get any other way.

And you don’t have to be a “techie.” If you can use the Internet and have a high-speed connection, you’ll find this an easy way to learn new skills.

Your online classes take place twice a week in the evening. Just log on to the website address we give you and watch the live presentation right on your computer screen.

And if you can’t make a class, no problem! Every class is recorded and made available to you –– so if you miss any or want to review them, you can go to the website and watch them at your convenience.

The “Rapid E-Learning Lab” is an extension of the live classes, and gives you even more detailed information and instruction.

Our trained instructors, all of whom are experienced copywriters, will make sure you’re on the right track with your assignments so you can keep moving forward.

This is the kind of guidance you can’t get from a home-study course, and which is nearly impossible to deliver in a traditional classroom setting.

By the time you’re done with this course, you’ll have a complete toolbox full of techniques for getting and keeping clients. Put just one or two of them into action and you’ll be well on your way to a successful freelance business!

Get Started Right Away With These Bonuses

Even before the first session begins, you’ll get four “Advanced Copywriter Briefs,” all designed to help you build your career. You’ll get ...

Advanced Copywriter Brief #1:

“Making the Leap — a Practical, Hands-On Guide to Launching Your Successful Freelance Career”

How to find the life you love through professional copywriting, including chapters on Taking Your First Steps to Becoming a Successful Copywriter ... How to Set — and Attain — Your Goals ... How to Assemble a Great Support Team ... Can’t-Lose Marketing Strategies Online and Offline ... Why Networking Is Crucial and How to Do It Well ... and Your Action Plan for the Future.

Advanced Copywriter Brief #2:

“How to Do Your Own Public Relations”

This 57-page report from master copywriter Bob Bly shows you how to get feature stories published in trade journals ... how to write business letters that get results ... how to use smart PR to unearth prospects ... five tested ways to produce inquires ... and tips on using testimonials

Advanced Copywriter Brief #3:

“Online Marketing That Works”

"An inside look at the online marketing model of a hugely successful publishing company. You'll learn why they're succeeding where others struggle … how they grew their sales to $65 million … the four basic components of their online marketing strategy …how you can cash in on their secrets … and why this model is the surest way to achieve online marketing success."

Advanced Copywriter Brief #4:

“Core Strategies of Successful Copywriting”

A collection of some of the best tips and insights to help you improve your skills and reach your goal of becoming a professional copywriter in the fastest time possible. You’ll learn: How to Get Started Writing a Winning Package ... Six Ways to Write Better Copy With Less ... A Proven Formula for Writing Winning Email Sales Letters ... 10 Essential Things That You Need to Know in Order to Go After — and Land — Your First Paid Assignment ... and more!

In Getting & Keeping Clients, we’re going to give you so many strategies, techniques, tips, and tricks that we understand if you feel overwhelmed by all the materials and information you get.

But we have a solution ...

Take the Course as Many Times as You Like!

I have no doubt that you’ll be able to pick one or two techniques you like and start getting clients quickly. But later on, you may want a “refresher” of the other techniques that at first didn’t appeal to you.

That’s okay. As you gain more clients, you’ll expand your comfort zone and may want to try different things. Or you may want to approach a new market, and find that a different strategy is needed.

And because we want you to be able to fully take advantage of all these techniques, we’re offering you our exclusive “You’re-Not-Finished-Until-You’ve-Mastered-It” Guarantee:

You can take this course as many times as you need to — with no further cost to you — until you fully master all the techniques of getting and keeping clients.

This is the first time we’re offering the Getting & Keeping Clients Targeted Learning Program.

Students who take it will be the first to have all these secrets and techniques presented in a step-by-step, easy-to-follow course. So they’ll be out there picking up new clients and quickly making the transition to full-time copywriters.

I’d like you to be among this elite group. And I’m looking forward to hearing how you landed that dream client.

So here’s a little incentive for you to get started quickly ...

We’ll pay $1,000 of your registration fee!

That’s right — for the first group of students to take the Getting & Keeping Clients course, we’re paying $1,000 of the standard $2,995 fee.

The means the cost to you is only $1,995 ... if you sign up for the program starting on October 22nd.

Of course, since we’re picking up part of the tab, we expect a few things from you.

We expect you to attend the sessions ... work hard at learning the materials ... apply the secrets and techniques you learn ... and then share your success stories with us. Is it a deal?

I’ll Ask You Again ...
How Fast Do You Want Your Business to Grow?

The faster you get started learning all the ways to find clients — and the better you are at keeping them happy — the faster your business will grow.

And the sooner you establish a few good clients, the sooner you can achieve the kind of freedom you get when you live the copywriter’s lifestyle.

The next online class for Getting & Keeping Clients begins on October 22 and can only accommodate 50 students.

And because this course tackles one of the biggest concerns most copywriters have, I expect the spots to go quickly.

So if you’re ready to take the leap and create a full-time copywriting business, don’t miss out on the Getting & Keeping Clients Targeted Learning Program.

You can sign up online by clicking here. Or you can call Scott Rempe at 888-329-2924. He’ll be happy to answer any questions you have.

And don’t forget, as our introductory offer for Getting & Keeping Clients, you’re only paying $1,995. We may never make this kind of offer again.

Sincerely,

Denise Ford
Program Director, Accelerated Training Services

Order Today!

P.S. Scott tells me that we can offer a payment plan, in case the cost of the program stretches your budget a bit. If you’re interested, call Scott at 888-329-2924. He can only offer this to a limited number of students, so call today.

Order Today!