“How do I know if my copy is good enough?”

Dear Reader,

My name is Krista Jones.

Today I want to introduce you to a brand new opportunity I would have killed for a few years ago.

I’m a recovering 9-to-5er who is currently living my ideal life as a freelance copywriter. It wasn’t always this good though. Especially during my first year in the business.

My problem wasn’t that I didn’t have enough work. The thing that bothered me was that I was skittish about turning the work in!

This opportunity would have made all the difference in the world to me. Instead of constantly questioning whether my copy was good enough, I would have quickly improved my writing skills and then sailed through that first year with confidence.

Imagine starting your copywriting career without any self-doubts… knowing that every piece of copy you write is not only on the mark, but is up to professional standards.

It can happen — and not just a few years from now when you have experience under your belt. It can happen right now…

Stop Worrying and Feel Assured Your Copy is “Mail Quality”

Starting today, you can get the same kind of copy critiques that the pros get.

I’m not talking about superficial, line edit reviews. I mean control-creating critiques that focus on deeper issues, like the premise of the copy, the big idea, and weeding out errors that will stop your copy from being successful.

How do you get access to such a high-end critique?

By signing up for Accelerated Training Service’s (ATS) new and improved Unlimited Critique Program.

You see, ATS now uses the same review process that AWAI and several divisions of Agora Publishing use on every piece of copy before they send it out.

I’ll tell you more about this proven process in a minute, but first here are the basics of how the ATS program works…

E-mail any copy project to ATS — an assignment for a copywriting program, a spec assignment, copy for your own business, a paid assignment for a client — and they’ll pass it on to one of their professional copywriters for critique.

The reviewer uses a proven scale to evaluate the strength of your copy. He actually “measures” the copy using a standard scale. When he’s done you get two scores — one for your headline and one for your lead. These scores let you know how your copy ranks on the “it’s ready to mail” scale.

If your copy doesn’t rank near the top of the scale, the reviewer gives you guidance and specific copy suggestions that will help you raise it to that level. And…

He will continue to work with you until the copy is good enough to drop in the mail or put on the Internet.

Frankly, I don’t think it can get any better than that. I can’t tell you what this kind of peace of mind would have meant to me when I was starting out.

Based on my limited experience of working with a professional copywriter during the early stages of my career, I’ve got a strong feeling that this program will become one of the most valuable resources you’ll ever have at your disposal throughout your copywriting career.

Getting a Pro’s Insights Helped Me Land a Major Client

If you’re wondering why I’m so taken with this, it’s because I signed up for a similar program about eight months after I started writing copy.

As part of that program, I could have a professional copywriter review up to ten pieces of my copy. Although I took advantage of only three of those opportunities (don’t ask me why… it’s a long story), my skills still improved big time while I worked under his experienced eyes.

In fact, just after I got my last critique, I was able and confident enough to land my first assignment with a major client, Nightingale-Conant. I got results like this after only three critiques. With the ATS program, you’ll get an unlimited number of critiques over an entire year.

That, by the way, is perhaps the real value of the Unlimited Critique Program…

It helps you develop the know-how and build up the confidence to write for big direct marketers like Agora Publishing, Boardroom Reports, or Nightingale much sooner than you ever thought was possible.

Get Help Every Time You Need It, In the Way You Want It

Like the program I signed up for years ago, this isn’t a one-size-fits-all program. When you subscribe to the Unlimited Critique Program, you can sign up for critiques in the way that best suits your needs.

If you’re primarily concerned about making sure that your headlines and leads are arresting and compelling, sign up for critiques of headlines and leads only.

But if you’d like a more comprehensive review, you can sign up for full copy critiques, one critique, multiple critiques, or unlimited critiques.

While you have your choice of how many and how extensive you want your critiques to be, you should know that you don’t have a choice in the type of critique you get. If you’re looking for just a line edit or proof read, you’ll have to look elsewhere. The new and improved critique program is…

A High-Level Service that Focuses on Ideas, Themes, and Organization

In this program, reviewers place less emphasis on grammatical, spelling, punctuation, and syntax errors, and instead evaluate copy on the basis of the ideas and organization.

For instance, they’ll ask questions like…

• Does the premise make sense?
• Is the promise of the headline delivered in the copy?
• Does the promotion follow the Architecture of Persuasion?
• Does the copy contain faulty logic?
• Are there any fundamental errors that will stop the copy from being successful?

Plus, reviewers will not only evaluate your headlines and leads on a numeric scale, but they will also evaluate them against other proven criteria, such as the 4U’s, the 4-legged stool, and the C.U.B.A. method (identifying copy that is confusing, unbelievable, boring, or awkward).

Best of all, you’ll get specific copy suggestions as well as clear and specific feedback that won’t bog you down in minute details. You’ll know what’s good about the copy and what’s weak about it — and why. It’s a streamlined approach that makes the reviewer’s advice more potent and thus more valuable to you.

For People Who Are Serious About Taking Their Copy to the Next Level

Imagine…

… creating a self-promotion packet that brings you tens of thousands of dollars after a single mailing.

… writing a spec assignment for your dream client that ends up becoming their control.

… winning a major direct marketer over with your first assignment.

Some of those things happened to me. Others happened to other new copywriters I know. All of them happened while we were working under the guidance of a seasoned pro.

That’s how I know having the big, idea-oriented issues in your copy critiqued by a pro can have a tremendous impact on your career. It can chop months or possibly even years off your learning curve as you enter a new league with your writing skills.

Skeptical? No problem, because now you can...

Get Your First Headline and Lead Critique at a fraction of the normal price … with no additional commitment!

I could keep trying to describe how powerful this unique and personalized review process is… or you can simply take ATS up on their offer and get your next headline and lead (of up to three pages) critiqued at a fraction of the normal program price. That way you can see for yourself how potent this process really is without committing to a full year.

And remember, there are several critiquing options you can choose from:

• Headline & Lead Critique -- $49 (special "try it out" price!)
• One-Time Full Critique -- $99 - $129 (depending on copy length)
• Five (5) Full Critiques -- $540
• Unlimited Critiques for one full year -- $995

These are all great prices. When you consider you can make $2,000 or more for each project you pick up, even $995 for a full year of unlimited critiques is a shrewd investment.

Respond Quickly and Get Four Free Bonus Reports

Assuming you need just one critique a month, that’s only $75 for each critique. That’s probably less than you’ll charge for just a single hour of your time. And if you need more than one critique a month, you’d be paying even less. (Based on my experience, you’ll probably need at least two critiques a month — one for a headline and lead, and another for a full promotion.)

I don’t know if we can keep the price this low for long, so I encourage you to take advantage of it quickly.

As a reward for your promptness, Accelerated Training Services will also give you these four free reports:

My “11 Simple Rules” for Giving Your Letters A Winning Tone... – The title almost says it all. Paul Hollingshead is widely regarded as one of the best conversational writers in the industry. In this report he distills his conversational copy secrets into 11 simple rules that you can follow to improve your own copy.

The Quick-Start Guide to Writing Headlines” – This report that is almost as long and comprehensive as a whole copywriting program. It explains the basic set of assumptions that are at the heart of all powerful, attention grabbing, direct response headlines in a way that makes it easy for you to put them into practice. I guarantee this will become your go-to report any time you need a refresher on the basics.

9 Fundamentals of Good Writing – If you ever feel like your copy is weak and ineffective, this report can be your saving grace. It contains nine essentials for making your copy clear, personal, and energetic.

The Art of Persuasion: How to Get What You Want Through the Power of the Word – This report teaches you how to use the magical art of persuasion to convincingly sell your ideas — in print and offline. You’ll know how to get people to do what you want — not by manipulating them, but by finding a way for them to win.

Try It… There’s No Risk

If you’re serious about your copywriting, this opportunity is too valuable to pass up. I encourage you to sign up for the service today — and take advantage of the huge savings on the full-year deal.

Then, if the feedback and advice you receive isn’t everything you hoped for, if you don’t walk away feeling you’ve written some of your best copy — or if you’re disappointed for any reason — you can cancel the service within 30 days of your order. ATS will send every penny of your money back, but you can keep the free reports as a special thank you for trying the service.

If nothing else, you’ll get a chance to experience the copy-boosting process you’ll go through if you ever write copy for AWAI, some divisions of Agora Publishing, or any other company that adopts this proven review process.

You Have Everything to Gain

I think it would be a mistake to let this opportunity pass you by. Everyone can benefit from a second opinion on their copy. It’s crucial while you’re learning the craft and in the early stages of your career.

And this isn’t your average critique where someone tells you the copy is weak in places, points out a few grammatical errors, and then sends you on your way. You’ll get feedback on your ideas and whether your copy has fundamental errors that will stop the copy from being successful. You’ll even get copy-specific suggestions for improving the piece. That’s what makes this such an amazing opportunity.

If there ever was a case of having nothing to lose, but everything to gain, this is it. So go ahead, sign up today!

All the best,

Krista Jones
For Accelerated Training Services

P.S. There’s no question that AWAI’s copywriting program provides the solid foundation you need to flourish in direct-response copywriting. But… there’s no substitute for direct one-on-one feedback and guidance. Personal attention is a powerful way to markedly advance your skills and put your career on a faster track. So don’t plod along on your own. Register today, and let a pro help you quickly find your stride.