Very shortly, 50 select copywriters
will begin an elite training program — and emerge as highly skilled experts in writing headlines & leads 

Each one can quickly advance to the status of “A-level” copywriter — desperately sought after by the biggest firms in direct response

You can be among them ... if you hurry

Dear Reader,

I’m writing to you because I’m looking for a few copywriters who truly want to be successful in their careers.

You see, in less than one week, registration will close for an intensive copywriting training program that we’re offering — the first and only one of its kind.

Frankly, it’s not for everyone. Wannabes and dabblers need not apply.

But those who join this group and complete the training will know more about writing compelling headlines and leads than nearly every other writer out there — including all those over-paid Madison Avenue copywriters.

And it’s a skill that will put you in high demand.

Just look at this ad from a recent issue of the Freelance Job Watch Newsletter:

“Headline Writer Needed ASAP
to write attention-grabbing headlines
and strong marketing copy”

Companies that use direct-response marketing always need good copywriters. But what they’re desperate for are writers who can craft powerful headlines and leads.

It’s easy to see why.

A promotion has about five seconds to grab the prospect’s interest and make them want to read more. Otherwise, it’s going straight into the trash.

As Michael Masterson will tell you, “80% of the success of a sales letter is determined by the headline and lead.”

And it’s fair to say that much of your success as a copywriter depends on your skill at writing headlines and leads.

The good news? It’s a skill you can quickly master ... with the right training and guidance.

My name is Denise Ford. I’m the Program Director of Accelerated Training Services (ATS) — the only company with Targeted Learning Programs specially created for serious copywriters who want to excel in specific areas of writing copy.

Right now, we have limited openings in our new Headlines & Leads Intensive training program. You have a rare opportunity to learn in weeks what it can take most writers years to grasp.

It comes down to this ...

The better you are at writing headlines and leads,
the more “in demand” you will be

Highly paid writers like Arthur Johnson, Clayton Makepeace, and Gary Bencivenga are on many direct marketers’ “wish lists” — because their promos earn their clients millions of dollars.

And, yes, their copy is excellent — they know how to build a sales argument and get the orders.

But these A-level writers are masters at grabbing your attention with headlines and leads that make you eager to read more.

After all, without a strong opening that gets someone reading in the first place, the rest of the letter doesn’t matter.

That’s why these top writers are so highly sought after and have more work than they can handle. And when clients are clamoring for your time, you don’t have to be shy about raising your fees.

Here’s how you can join
this elite league of copywriters ...

ATS has developed a unique training program that can help you master this skill with only 40 hours of concentrated effort.

But you don’t have to bury your nose in a book and you don’t have to sit in a seminar for three or four days.

Instead, we deliver this streamlined and accelerated course online, right to your computer screen — so you get the benefit of “live” sessions with an instructor and still have the flexibility to learn at your own pace.

The first session starts on September 10, with a total of 16 one-hour sessions presented over the course of eight weeks. Each session drills down into one specific area of writing headlines and leads, giving you highly focused, in-depth instruction you can’t get anywhere else.

You’ll also have 8 hours of “homework” — some writing, some reading, and some listening to informative recordings — to help you sharpen your skills, with feedback from our expert instructors at ATS.

Plus, you’ll have 16 hours of guided Internet instruction in “The Rapid E-Learning Lab” — where you can go online to reinforce the skills you learned in the live, online sessions. You’ll be able to submit your assignments there, participate in surveys, and tell us how we’re doing.

After reviewing the course materials, I can tell you that the ATS Headlines & Leads Targeted Learning Program is the most comprehensive, detailed, immediately useful training ever offered on the subject.

Even if you’re a bit new to writing copy, you’ll walk away from this course armed with the knowledge and skills few other copywriters have. In fact ...

You can emerge from this experience as
one of the very best in the world

Breaking through the marketing clutter with any promotion is getting harder and harder.

That’s why if there’s one skill you must master — if there’s one skill that marketers look for in a direct-response copywriter — it’s the ability to grab a prospect’s attention and draw them into a promotion with a powerful headline and lead.

Headlines are like a magic spell that captures a reader’s imagination ... excites their interest ... and taps into their deepest emotions so they absolutely must read the promo — and many times sells them on the product even before they even know what it is.

If you nail the headline and the lead, your job is 80% done.

And with the skills you’ll learn in the ATS Headlines & Leads Targeted Learning Program, you can become an expert at writing headlines and leads that rival those of the top copywriters in the business.

ATS has adapted the same techniques AWAI’s founders, contributors, and colleagues have used to write thousands of control packages and sell billions of dollars worth of products and services over the years.

Simply follow the battle-tested formulas you’ll be given and it will be nearly impossible to fail.

With our Targeted Learning Program, you’re never overwhelmed with unnecessary information. Everything you learn will be directly related to making you an “A-level” writer of headlines and leads — the most vital part of any promotion.

And when your promotions start racking up the orders, your clients will say, “Here’s a copywriter we want to use again.”

First, you’ll learn our unique step-by-step process
for writing great headlines

The course begins by teaching you everything you need to know about how to write powerful headlines. Nothing is left out.

Unlike books or courses that only give you an overview, we train you in the entire process of writing headlines, from start to finish.

We take it step by step, making sure you master each part before moving on to the next. With this kind of carefully paced guidance, you’ll never feel lost or confused, and you’ll gain these skills much quicker than you would by trying to do it on your own.

You’ll learn ...

... and that’s just the tip of the iceberg!

Once you’ve completed these sessions, you’ll be far ahead of other copywriters who are merely “good” at writing headlines.

How to write leads that draw
readers in like a magnet

Once you’ve got the headline down, it’s time to start writing the lead — the first page or two of the promo that builds rapport with the reader and gets them “hooked” on reading more.

In the Headlines & Leads Targeted Learning Program, you’ll learn...

And, of course, you’ll be given example after example to drive each lesson home, along with exercises to make sure you have a firm grasp of each and every concept.

You’ll master these skills faster
by learning in the way that suits you best

I’m excited to tell you how easy we’ve made this for you.

By delivering the classes to you online, we’re able to provide you with so much more than we could any other way.

You see, everyone has a personal preference in the way they learn.

For example, if you’re a “visual” learner — and you prefer to read the lesson material — listening to lectures isn’t enough for you. So you’ll appreciate the fact that all of our sessions are presented on-screen, with slides that dig deep into the meat of the lesson, show examples, and get you visually involved.

On the other hand, if you’re primarily an “audio” learner, reading a lesson in a book or manual doesn’t cut it for you. But our online format allows you to listen to the instructor’s insights and explanations while you follow examples on screen.

Finally, if you’re mainly a “tactile” learner, you need hands-on activities to help you absorb a lesson. So you’ll enjoy rolling up your sleeves, digging into the homework, and applying your skills to the assignments.

Of course, you’re most likely a mixture of all these learning styles, which is why our online program combines them to create an experience you can’t get anywhere else.

Now, I’m not a “techie,” but I’ve seen this in action and I can tell you it’s easy to do!

If you can use the Internet and have a high-speed connection, you’ll find it to be an incredibly effective way to learn.

And here’s what you’ll really love about it ...

How many times have you attended a class or seminar and missed something important because you were distracted, or tired, or had to step out of the room for a minute ... or were busy scribbling notes? (I can never write fast enough!)

With our online presentation, that’s not a problem.

You can focus on watching and absorbing what the instructor is saying — because you can always go back and watch it again later.

Each of the live online classes will be recorded and made available to you. So if you miss any or want to review them, you can just log on to our website and watch them at your convenience — as many times as you need to.

You’ll learn more about writing headlines & leads
in eight weeks than in a year of trial and error

Now, you won’t be able to just kick back like it’s some “easy A” high school class. You’re in this to become the best copywriter you can be — and we’re going to make sure that happens. So we expect you to do your part.

We want you to participate in each session, ask questions, share your ideas, and interact with your instructor. That’s how you learn. And that’s why we’ve partnered with the industry leader in the delivery of online learning technology.

You can send your instructor a question or comment during the live presentation. And you can send questions by email to your instructor any time — no need to worry about “office hours” or waiting in line behind other students.

Plus, you’ll get assignments every session, so you’re continually practicing what you’re learning and can develop your skills quickly. And you’ll get feedback from your instructor soon after you submit the assignment (either by email or as part of the next online session).

While you’re working in “The Rapid E-Learning Lab,” you can get feedback from our trained ATS instructors, all of whom are experienced copywriters. They’ll make sure you’re on the right track with your assignments, so you won’t waste any time going in the wrong direction.

This is the kind of one-on-one guidance you can’t get from a book and which is nearly impossible to deliver in a traditional classroom setting.

And you can choose where you want the class to be — at home, at work, or anywhere you can carry your laptop and have access to the Internet.

What the heck ... you can even come
to class in your pajamas!

All we ask is that you turn in your assignments when they’re due, to make sure you stay on track. Otherwise, your homework schedule is up to you.

Since there are a couple of days between sessions, you can do your assignments during your most productive time — mornings, evenings, or even in the middle of the night.

Something else you’ll enjoy about attending classes online, especially if you’re shy or anxious about speaking up — it’s a lot less intimidating to submit your comments online than to stand up in a crowded seminar and ask a question in person.

You’ll feel a lot more comfortable about asking questions or giving your ideas when posting them online, which means you’re more likely to get involved and get your specific questions answered.

With all the advantages of “e-learning,” you can see why it’s fast becoming a standard way to deliver instruction.

Already, about 90% of colleges offer some kind of online education programs, with about 4 million students nationwide currently taking at least one online course.

And now, for the first time ever, Accelerated Training Services is offering you our Headlines & Leads e-learning program.

Because if you want to write successful copy — if you truly want to join the ranks of A-level copywriters — the first skill to master is writing compelling headlines and leads that stop prospects in their tracks and get them to read your promotion.

But you can’t get this kind of instruction just anywhere.

Only a handful of copywriters worldwide are
qualified to show you how to write
powerful headlines & leads this way

The ATS Targeted Learning Programs have been created by our team of expert copywriters who’ve spent years in direct response ... and have written promotions that, in total, have brought in millions of dollars for their clients.

Think any tweed-jacketed advertising professor can say that? Not likely. You see, the course designer for the Headlines & Leads Program is Will Newman — an active, working copywriter who’s still slugging it out in the trenches of direct response, writing copy that brings in the orders.

Will has written promotions for a wide range of clients, including companies in alternative health, software, and training. He has a number of controls under his belt, in both print and on the Web.

Perhaps most important, Will knows how to teach others how to write copy and can pass his hard-earned skills on to you. He was a copywriting coach for AWAI for five years, training students at every skill level.

Here’s what some of Will’s students have said about him:

“Will Newman has been an outstanding help to me. After only two months of Will’s coaching, I was able to get my first control with a niche-market business magazine. I was able to pay for Will’s coaching service with the royalties I made off of that control — after it ran for only one week! You’re amazing, Will!”

Eric Lynch
Atlanta, Georgia

“Will Newman is an excellent coach. His knowledge and insightfulness motivated me to want to do better and encouraged me to learn more. To go outside the box and experience the art of copywriting. He gave me the confidence I needed to continue further in my education.”

Louise Mraz,
Newark, Ohio

“Will Newman will guide you to a whole new higher level in copywriting. He builds on basics, expands your vision and understanding of details, and gets you to focus on the emotions/desires of the prospect. He nudged me and drew out my best efforts, and even changed directions in mid-stream of the learning process to help me with two paying jobs, getting me on the right track and shortening my learning curve. With Will’s mentoring, you will make a quantum leap, too!”

Curtis Tuck
Saudi Arabia

 

The bottom line is, you’ll get proven, accurate information that’s valid today — not some textbook theory pushed by sheltered academics.

Plus, you’ll be able to immediately apply what you learn, and we encourage you to use any actual projects or spec assignments you’re working on as a way to practice your new-found skills.

You’ll shave years off the time it takes to become a master of writing headlines and leads, and you’ll leapfrog over copywriters who don’t know the techniques and secrets you’ll learn in just eight weeks.

You get a “crash course” in writing headlines —
even before the first class begins

Even if you’ve never written a headline before, we want to get you up to speed quickly so you’re ready to dive into the Headlines & Leads Targeted Learning Program.

When you sign up for the course, we’ll send you a free bonus report, “The Quick-Start Guide to Writing Headlines.”

This is a “crash course” in the basics of writing headlines, and a handy reference packed with tips, techniques, and shortcuts for creating winning headlines, including ...

The Quick-Start Guide provides you with everything you need to get started writing headlines that stop your prospects in their tracks and make them want to read your promotion.

Once you’ve read through this guide, you’ll be ready to tackle the advanced information and assignments in the Headlines & Leads Targeted Learning Program.

Plus, before the first class begins, we’ll also send you six more “Advanced Copywriter Briefs,” all written by master copywriters. You’ll get ...

Advanced Copywriter Brief #1:

“Secrets of a Successful Sales Letter”

Five secrets you must know before you write a letter — the real purpose of any direct marketing ... the one thing your prospect is interested in ... what your prospect does not like to see in a sales letter ... why someone really buys what you’re selling ... and more.

Advanced Copywriter Brief #2:

“7 Writing Fundamentals That Will Boost Your Letter’s Success”

How to make your sales letter easy to read, more effective, and ultimately more profitable. Follow these techniques and you’ll avoid copywriting blunders that can weaken your promotion and potentially kill sales.

Advanced Copywriter Brief #3:

“12 Rules for Writing Powerful Headlines & Leads for the 21st Century”

What used to work in a promotion won’t always work today. Attitudes change ... people respond differently to marketing messages ... and the Internet has had a big impact on everything we do. These 12 Rules will help you write copy that speaks to today’s busy, distracted, and skeptical prospect.

Advanced Copywriter Brief #4:

“Glossary of Headline & Lead Copywriting Terms”

All the terms you’ll come across in the Headlines & Leads course are defined here, making it easy for you to learn them. Keep this handy and you’ll soon be talking like a copywriting pro.

Advanced Copywriter Brief #5:

“The Secret of Transparency”

This is one of the most important secrets a copywriter can learn — yet one that most don’t understand, even those who’ve been writing copy for years. You’ll learn what “transparency” is, why it works, and how to use it.

Advanced Copywriter Brief #6:

“Beyond Fear and Greed: How to Identify — and Appeal to — Your Prospect’s Core Buying Emotion”

This report shows you how to discover what your prospect is really thinking and feeling at the deepest level, so you can write incredibly powerful copy that connects with your readers and gets them to respond.

Our unique guarantee to you —
and a way to save nearly $2,500

By taking this course, you’re showing that you’re committed to your success. That’s why we do everything in our power to make sure you learn the skills we teach. In fact, we guarantee it. Here’s how:

You can take this course as many times as you need to —  with no further cost to you — until you fully master the art of writing A-level headlines and leads.

That’s our exclusive “You’re-Not-Finished-Until-You’ve-Mastered-It” guarantee.

And let me tell you about a very special opportunity ATS is reserving for charter Headlines & Leads students that can save you nearly $2,500.

First, we’re giving you a whopping $1,000 discount off the regular price of the course. Instead of paying $2,995 for the Headlines & Leads Targeted Learning Program that starts September 10, you pay only $1,995.

In addition, you’re entitled to take your next ATS Targeted Learning Program at only half the price of what others will pay — saving you nearly $1,500.

And we’ve got some great courses planned that we’ll be introducing over the next several months. Once you’ve mastered writing headlines and leads, you’ll no doubt want to keep improving your skills in other areas, making you an even more valued master copywriter.

Are you ready for a learning experience
this intense ... this power-packed?

Now, if you’re hesitating, then maybe this is not for you. As I said earlier, I’m looking for a few copywriters who truly want to be successful in their careers.

And since our class size is limited, we don’t need to appeal to everyone.

But if you’re ready to take your place among the country’s most successful copywriters, this is the quickest way to get there. And we’ve developed this course for you.

Remember that everyone else in the class will have shown the same level of commitment.

Like you, they know that the rewards from gaining these skills will be great, because copywriters who have mastered them are in high demand.

I’d like to count you among this group.

Time is running out ... space is limited

As I mentioned, the online sessions begin September 10, and we can only accommodate 50 students. We’ve already filled up 39 of those spots through earlier announcements, so just 11 are left.

If you’re serious about taking your skills to a much higher level, please don’t miss out on the Headlines & Leads Targeted Learning Program.

You can sign up online by clicking here. Or you can call Scott Rempe at 888-329-2924. Scott will fill you in on all the details and answer any questions you may still have.

But I urge you to hurry. Our next online course on Headlines & Leads probably won’t occur for several months, so it would be a shame for you to miss the opportunity you have right now. Start on the path to mastering the science of writing headlines and leads today.
Plus, when you sign up as an inaugural student for the September 10 course, you can take advantage of the $1,000 discount we’re offering.

Sign up online or call Scott today at 888-329-2924.

Sincerely,

Denise Ford
Program Director, Accelerated Training Services

Order Today!

P.S. I realize that, even with the discount, the cost of the program may stretch your budget. Scott tells me he’s working on some payment plans you might find helpful, so be sure to call him at 888-329-2924 and ask for details. I’m not sure how many people he can offer them to, so call in now if you’re interested.

Order Today!