Michael Masterson’s Second Law of Success Reveals …

The Only Way to
Absolutely Ensure Success
… in Anything You Do

 

Dear Reader,

The recent Super Bowl got me thinking about my favorite quarterback – Joe Montana. His huge dominance in football is a living example of how most super successful people rise from the rank and file to attain the highest pinnacle in their field.

Most superstars like Joe Montana have a secret to their success. It’s a secret that can cut years off your climb to the top … just like it’s done for many business people, movie stars, writers, and sports stars.

Montana is a great example of how this secret of rapid success works. He was amazing throughout his career. But he wasn’t a college superstar. He had an up-and-down career at Notre Dame … and was never named an All-American.

But in spite of a so-so college career, Montana rose to the status of football legend … for one reason: 49er coach Bill Walsh.

Walsh molded Montana into the superstar he became.

If you know anything about Montana’s college career, you can’t help but wonder. Would he have risen to the heights he did playing for a different coach who was only concerned about winning … and not about developing a promising athlete into a great one?

The Power of Commitment to Another Person’s Success

Montana’s success was not a fluke. Walsh also coached Jerry Rice – widely recognized as the best pro football player of all time – and numerous other great football players and great coaches.

History speaks of other people who – like Walsh – had the ability to raise others far beyond their apparent potential. And not just in sports.

Multi-billionaire George Soros credits Sir Karl Popper as the person who had the greatest influence on his success.

Bluesman Muddy Waters guided guitarist Buddy Guy and harmonica player Charlie Musselwhite, giving them valuable direction that took them to the tops of their fields.

“The Duke” — From B Movie Actor to Superstar

With the making of the 1939 classic Stagecoach, John Ford propelled John Wayne from a B Movie actor into a career that made him an American icon.

Wayne completely understood and appreciated Ford’s effect on his success. He called Ford “Coach” and “Pappy” throughout their long careers together.

Nobel author William Faulkner said he had two big influences on his writing. Lawyer Phil Stone coached Faulkner from the time the author was just 17.

And writer Sherwood Anderson not only encouraged Faulkner’s writing but critiqued it as well. Anderson also had significant influence on another Nobel laureate – Ernest Hemingway.

The Shortest, Surest, Quickest Route
to Mastery … and Success

Each of these superstars – and many other highly successful professionals – got where they did because they took advantage of one very crucial secret of success in any endeavor …

Mentoring.

They each had a mentor who helped them leap the learning curve … so they could learn more, learn it faster, and achieve a higher level of mastery … than others who did not have mentors.

They understood that with the advice, experience, and support of an experienced person in your field, you learn the insider secrets faster. You avoid the most common mistakes … and the uncommon ones that would blindside you without the guidance of a mentor.

With the type of mentoring George Soros, Joe Montana, and John Wayne got from their mentors, you overcome the stickiest problems and find the quickest shortcuts to success and the surest route to mastery of your field.

Hi, I’m Will Newman. I’ve been a professional copywriter for almost 11 years now. My personal experience has let me learn first-hand how important mentoring can be for us copywriters.

How I Personally Leaped the 10,000-Hour Learning Curve

At the start of my career, I was mentored by master copywriter Lee Troxler (who wrote “A Man’s Right to Wealth” in the Hall of Fame of direct-mail letters).

After that, I further honed my skills working directly with copywriters like Don Mahoney, John Forde, Bill Bonner … even Michael Masterson.

And I know it would’ve taken me much longer to get where I am today without their guidance, instruction, and mentoring. I know it would have taken much longer to reach the level of mastery I now enjoy.

Now, when I say mastery I mean something much different than simply learning the skills you need to be a competent copywriter. Mastery means being able to use the secrets of powerful copywriting automatically and seamlessly.

Mastery is this … and so much more. Mastery also means getting all the wonderful things it brings with it.

Of course there’s the financial boost and the lifestyle changes. There is the comfort of knowing you can pick and choose among clients you want to work with … and the extreme pleasure that comes from knowing they’ll pay you what you ask.

And then there’s the feeling you get inside when you tell a prospective client you’re too busy to work for them right now. And they tell you, “We’ll wait.”

Masterson’s “Second Law of Success” States:
You Don’t Have to Wait 10 Years to Sit at the Top

But the biggest boost you get with mastery is the respect you get from your family, friends, and neighbors. And, most of all, from your peers.

There is almost nothing as professionally satisfying as having another copywriter come up to you and say, “How would you do this?”

This level of mastery usually comes after years of hard work. Michael Masterson’s “First Law of Success” is that it takes 10,000 hours of working on any skill to achieve mastery. 10,000 hours.

Working at copywriting 40 hours per week, this works out to almost 5 years of work. Not what you’d call instantaneous success.

“Unless, of course,” Michael Masterson has also said, “you understand my ‘Second Law of Success.’ This law simply states that the only way to shorten the time to mastery and success is by getting a mentor. And you can shorten it tremendously … if you find a mentor to work directly with you.”

Mentoring is the hottest topic in business right now. Business journals are chock full of articles about how mentoring is the fastest way for executives to jump rungs on the ladder to the corporate top.

Judith Lindenberger, two-time recipient of The Athena Award for Excellence in Mentoring, said, “The only way to shorten that learning cycle is to have someone with more experience to accelerate learning.”

Someone with more experience to accelerate your learning. Isn’t that what you want in your career? To accelerate your learning … to accelerate you toward mastery? To help you leap the learning curve?

How a Mentor Helps You Achieve Mastery and Success

A good mentor is a learning coach … someone you can talk to and trust. A good mentor provides you with advice, feedback, and support.

He’ll guide you in the right direction from the very beginning of a project and help you attain new skills and sharpen ones you already have.

But a good mentor does more than coach you. He shapes your skills by starting where you are right now and giving you the information you need to increase skills quickly.

Rather than simply saying, “Change this bit of copy to this one,” he’ll tell you what needs to be changed, why it needs to be changed, and help you come up with the copy you need to use.

A mentor also helps you focus on your goals and gives you direction to help you succeed more quickly than you could alone.

A good mentor helps you learn the secrets to success in your field. And he counsels you about paths to success.

Business writer Ron Yudd summed it up perfectly: “Mentors hold the flashlight so others can see the path.”

Don’t Stagnate in Front of a Computer

Mentoring can boost any career … in any field. But it’s particularly suited for a career in copywriting. Here’s why.

Many of us freelancers don’t get a chance to get feedback from more experienced writers that often. Many of our clients look to us as “the experts.”

We don’t get many opportunities to have our copy reviewed by more experienced copywriters. So we end up practicing what we’ve always done. And that makes us good at what we’ve always done. But it doesn’t let us grow and gain true mastery of the field.

Not like mentoring does. You can easily see how mentoring boosted the careers of copywriters like Paul Hollingshead and Don Mahoney.

Michael Masterson mentored both of these masters … still does. They both gladly acknowledge they would never have achieved their level of success without Michael Masterson’s guidance, encouragement, and support.

And Michael Masterson readily admits to the crucial influence mentors have had in his life. He’s summed up the importance of having a mentor this way:

“You probably have no idea what you need to learn to make the next leap forward in your career. But someone who’s been there and done it before does. Getting the help of that person will make a very big difference in your future.”

5 Ways a Copywriting Mentor Can Make Your Copy Shine

So how could you benefit from a copywriting mentor? Let’s count the ways:

ADVANTAGE #1: A mentor allows you to draw on his experience. You learn from the problems he faced and solved when he started out. And you’ll learn the tricks of the trade and shortcuts that have made him tops in his field.

ADVANTAGE #2: A mentor directs you along the right track from the very beginning – keeping you from wasting precious time and effort. He’ll guide you to structure your sales letters so that they look, sound, and feel natural. You’ll look professional and skilled in the eyes of clients … because they only see your very best.

ADVANTAGE #3: A mentor imparts specialized knowledge specific to your copy, specific to the way you write … the way no printed program – no matter how good – can do.

ADVANTAGE #4: Mastering copywriting success means more than writing dynamic, compelling copy. Success means knowing how to sell yourself so clients will want you to write for them. A mentor can be your most powerful resource for promoting yourself.

ADVANTAGE #5: A mentor is committed to your success. He’ll talk you through the tough parts of writing when that’s what you need to get you moving forward. And sometimes when it’s needed, he’ll give you a not-so-gentle nudge to push you over the hump.

Are You Ready to Boost Your Copy to the Mastery Level?

So where can you find a mentor who is truly committed to your success? One who’ll nurture your career as much as he nurtures your copy?

You could Google “copywriting mentor.” Then you’d have to wade through over 300,000 hits to find those that had anything to do with someone to mentor you.

Then, you’d be faced with deciding who among the thousands marketing themselves as mentors really know what they’re talking about. Real, working copywriters who know the difference between the core complex and a complex sentence.

Or who have been trained in direct marketing by the acknowledged direct marketing experts.

It’s difficult … no, make that impossible … to find someone on the internet who hasn’t simply read a few marketing books and then hung out a sign on a website that says “Copywriting Mentor Here.”

But I have good news for you … an extremely easy way to find a qualified mentor – Accelerated Training Services (ATS). ATS has one focus and one focus only: providing you with the best mentoring you can get.

The Most Personally Productive
Mentoring Experience Possible

ATS mentors have mastered the latest copywriting principles taught in the AWAI programs. They speak a common copywriting language with you, so there’s no confusion … and no learning curve. You and he can get started immediately working toward your mastery.

In addition, ATS mentors are working copywriters right now. They know what today’s markets are like … what works and what doesn’t work today.

And, the people at ATS understand really well that being a master copywriter does not guarantee a person is a good mentor. To be honest, some master copywriters couldn’t teach a cat to scratch in the sand.

So in choosing their mentors, ATS demands they not only be top-notch copywriters. They demand that their mentors be top-notch teachers as well – teachers committed to your successful mastery of copywriting.

ATS has established the highest qualifications for its mentors … so you can benefit from every minute of every call with your mentor.

Because of their high standards, I’m both honored – and humbled – to be included in this exclusive group of mentors.

This is an exciting opportunity for me. I love writing … and I love teaching (which I did for 25 years before becoming a copywriter).

Not a “One-Two, Thank You Very Much” Relationship …
But an Extended Commitment to You

ATS has fine-tuned their mentoring program so that you’ll get started on your accelerated path to success from your very first (free) phone call.

Here’s how your mentorship works:

• When you first register for mentoring, ATS provides you with an advisor. Your advisor’s first and most important responsibility is determining what you want from the experience and where you are along the road to mastery. This results in a Mentoring Associate Profile (your M.A.P.).
• Because your success depends on meshing your needs with the right person, you are then carefully matched with a mentor.
• The mentor is provided with your M.A.P., and a first “get acquainted” call is scheduled. This call is free. If you decide the match with your mentor isn’t a good one, you can go on to find another, more suitable match.

“I submitted a spec assignment to a financial newsletter as a result of last fall’s Bootcamp Job Fair. They chose mine over the others received and commented that one important factor was my documentation of the backup research I had done. (I learned that one from the world’s best coach.)”

— Phil G., Copywriter, Plano, TX

• During the “get acquainted” call, you and your mentor arrange your personalized call schedule.
• You’re given 10 private calls with your mentor—with the option to add more calls at the end. Or you can renew for a complete new series of 10 with the same mentor … or a different one if you choose. Calls run about half an hour, but you can be sure some will go longer if you’re working on a particularly sticky problem.
• Between every call, you can submit copy to your mentor by email or fax. He’ll review the copy and provide suggestions for improvement that he’ll discuss with you in your next call.

From there, you’re off and running on the most productive professional relationship you could ever hope for.

Contact With Your Mentor Is Just the Beginning

If you were to investigate what passes for “mentoring” elsewhere, you’d find it often translates as phone calls … and possibly some email contact. That’s it.

However, the people at ATS want your mentorship to be truly productive. To make that happen, they’re offering you extra resources reserved exclusively for copywriters in the ATS Mentorship Program.

Here’s what you get (in addition to the career-changing contact with your mentor) when you register for mentoring with ATS:

1. Mentoring Associate Profile – The first step toward building a successful mentoring relationship is creating a clear picture of what it is you want to accomplish. The next step is finding someone who can take you there.

   Before you begin your mentorship, we’ll provide you access to our accelerated success M.A.P template. You will be asked to answer some simple questions about your current skill level and experience. Armed with this information and our knowledge of the mentoring process, we will create your unique accelerated success M.A.P. We then use that information to match you up with a mentor who will complement your learning style and skill level to the letter.

2. Exclusive Mentorship Teleconferences – ATS invites you to attend a special Mentorship-Only Teleconference every 3 months. These teleconferences are provided to augment your work with your mentor. They’ll be on special topics important to you. Topics like how to use the web to promote your services. Or the latest trends in direct marketing … and how to profit from them.

   Of course, if you’re not able to attend the teleconference live, you’ll be given a special call-in number so you can listen in later.

3. Mentorship-Only Web Forum – Copywriters who choose to be mentored are truly the blue-ribbon group of up-and-coming copywriters. ATS recognizes this and has set up a Mentorship-Only Web Forum for them.

   You and others with the same high degree of commitment to success can share ideas, questions, concerns, and solutions among yourselves. It’s personal and private … because you deserve it for having shown the commitment you have when you register. And you can access the Forum for a full year … even if you complete your mentoring sooner.

4. Personal Success Planning Guide – The very first thing you’ll get from ATS when you sign up is your Personal Success Planning Guide. This guide has been written specifically with you and your mentorship in mind. It will help you establish goals and objectives with your mentor. It’s your personal GPS system to keep you on course along your accelerated path to success.

A Special Invitation for a Special Class of Copywriter

I’m going to be perfectly blunt with you here. Mentoring with ATS is not for every copywriter.

I know you’re probably thinking, “I’ve heard that one before.” The idea may be a bit shop worn – unless there’s a legitimate reason to say it.

And in this case, there is. A very legitimate reason.

ATS has established very strict standards for its mentors … standards that ensure you’ll have the most productive, empowering mentorship experience possible. With these strict requirements, the pool of qualified mentors is extremely limited. It has to be.

Because of this, ATS has no choice but to also limit available mentorship spaces.

Are You Ready to Make the Leap to Mastery and Success?

So, how much will it cost to take the step Michael Masterson calls “the only way to shorten the time to mastery and success” … mastery that will help you leap the learning curve of copywriting success?

If you search the internet, you’ll find a lot of people calling themselves copywriting mentors. But you won’t find many sites where they actually say “how much.”

This is because the best known copywriters charge $6,000 or more for a year of mentoring – with one contact per month. This works out to $500 per call!

And one copywriter I know charges $1,000/month. For one year minimum. That’s $12,000! And it’s by email only.

But given what a copywriter is paid for a single project, $12,000 isn’t a bad investment at all. The cost could be paid off in less than a year of contracts.

However, ATS isn’t going to charge you anything near $12,000 … or even $6,000 per year for the power of one-on-one mentoring. All they are asking is just $1,875 per year for 10 sessions. (Plus the first “get-acquainted” call for free.)

This is a tiny fraction of what you can expect to earn over your career using what you’ve learned by working with your personal mentor.

And unlike with other mentors, with ATS you have nothing to lose if you’re not satisfied.

As You’d Expect – You’re Fully Protected

ATS understands that sometimes things just don’t work out. So if you’re not completely satisfied with the ATS Mentorship Program – or you cannot find an ATS mentor to fit your needs – all you have to do is contact your advisor after your first call.

ATS will gladly refund your money. All of it!

And as a thank you for trying the service, you’re encouraged to keep your Mentoring Associate Profile and Personal Success Planning Guide.

So let’s review what you’ll get with your ATS Mentorship:

• A powerful, lasting relationship with your personal mentor. This relationship can thrust you forward to mastery and copywriting success in half the time you would normally expect … or faster.
• The full support of ATS in making your mentorship fit your needs.
• 4 special, personalized tools including:
  

  Your Mentoring Associate Profile
  Your Personal Success Planning Guide
  Exclusive Mentorship Teleconferences
  Mentorship-Only Web Forum
  

• An opportunity to become one of the Masters of Copywriting and enjoy all the benefits to your lifestyle that come with it … including the respect of your fellow copywriters.

When you think of it, 10,000 hours of hard work is worth the level of mastery and success that come with it. The money is sweet. The lifestyle is delightful. And the respect is unbeatable … by anybody’s standards.

But you can slash those 10,000 hours down by a huge amount using what Michael Masterson says “is the only way I know to shorten the time to mastery.”

You can leap the 10,000-hour learning curve with mentoring from an ATS professional copywriting mentor—one committed to you. To make your first big jump to mastery … click here.

And do not forget: Mentoring spaces are severely limited … You may never get this opportunity again! So do it now … You don’t want to be kicking yourself later for missing out on this outstanding opportunity.

Yours for success,

Will Newman

P.S. Sharon O. of Oakland, CA, sums up the power of a well-structured mentorship: “The best learning experience I’ve EVER had, providing me with encouragement and support every step along my journey.”

Wouldn’t you like to treat yourself to your own personal “best learning experience” like Sharon did? Don’t forget, you’re protected with the ATS rock-solid commitment to your satisfaction—its no-questions-asked, money-back guarantee.